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September 2011
New consultancy engagement in renewable energy sector for Solar Frontier. The leading global manufacturer for solar modules asks DorkaBrandConsulting to support with brand strategy, brand communications and strategic marketing … more

July 2011
New brand architecture for „rasch“ wallpaper… more

February 2011
Development of brand strategy for tesa … more

January 2011
Development of brand positioning and communication strategy for aizo and Digitalstrom – the Swiss pioneers of a new technology in house automation … more

September 2010
Internal Branding for Biogen – a leading pharmaceutical company specialising in Multiple Sclerosis (MS) … more

January 2010
Strategic re-positioning of Biogen in order to introduce Key Account Management in marketing and sales … more

January 2009
Strategy consulting to increase customer orientation and customer satisfaction at Nycomed Switzerland. ... more

Archive

Development of brand positioning and communication strategy for aizo and Digitalstrom – the Swiss pioneers of a new technology in house automation

Digitalstrom is viewed to be the technology of the future because it connects all household appliances such as washing machines, lights, TV sets, toasters, etc. through the internet. This leads to higher energy efficiency and more comfort in people‘s homes.

Together with its partner agency Verinion, DorkaBrandConsulting was aaked to develop the brand positioning for aizo who is the chip manufacturer as well as for Digitalstrom. Digitalstrom is the non-profit alliance that drives all activites around the new technology. Based on the positionings, a communication strategy was developed which covered a broad spectrum of target groups: from installers to architects; from end-consumers to political committees.