News

September 2011
New consultancy engagement in renewable energy sector for Solar Frontier. The leading global manufacturer for solar modules asks DorkaBrandConsulting to support with brand strategy, brand communications and strategic marketing … more

July 2011
New brand architecture for „rasch“ wallpaper… more

February 2011
Development of brand strategy for tesa … more

January 2011
Development of brand positioning and communication strategy for aizo and Digitalstrom – the Swiss pioneers of a new technology in house automation … more

September 2010
Internal Branding for Biogen – a leading pharmaceutical company specialising in Multiple Sclerosis (MS) … more

January 2010
Strategic re-positioning of Biogen in order to introduce Key Account Management in marketing and sales … more

January 2009
Strategy consulting to increase customer orientation and customer satisfaction at Nycomed Switzerland. ... more

Archive

New brand architecture for „rasch“ wallpaper

rasch is a European wallpaper company with roots going back as far as 1861. It is known for high quality and design-driven wallpaper shown in Bauhaus collections and a new collection of Barbara Becker. To stretch the brand into the premium segment it became necessary to re-structure its current brand architecture. The premium segments is driven by high expectations for individual style consulting by interior designers and interior architects. Wallpaper has almost become a piece of art and has reached price levels of up to Euro 300 per roll.

The task of DorkaBrandConsulting is to evaluate the potential of stretching the brand without diluting its core DNA.