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September 2011
New consultancy engagement in renewable energy sector for Solar Frontier. The leading global manufacturer for solar modules asks DorkaBrandConsulting to support with brand strategy, brand communications and strategic marketing … more
July 2011
New brand architecture for „rasch“ wallpaper… more
February 2011
Development of brand strategy for tesa … more
January 2011
Development of brand positioning and communication strategy for aizo and Digitalstrom – the Swiss pioneers of a new technology in house automation … more
September 2010
Internal Branding for Biogen – a leading pharmaceutical company specialising in Multiple Sclerosis (MS) … more
January 2010
Strategic re-positioning of Biogen in order to introduce Key Account Management in marketing and sales … more
January 2009
Strategy consulting to increase customer orientation and customer satisfaction at Nycomed Switzerland. ... more
Archive
New consultancy engagement in renewable energy sector for Solar Frontier. The leading global manufacturer for solar modules asks DorkaBrandConsulting to support with brand strategy, brand communications and strategic marketing.
Solar Frontier is a daughter company of SHELL and global oil company SaudiAramco. Solar Frontier manufacturers so called thin-film CIS-modules and builds large-scale industrial energy parks. Also, its modules are used for medium and small residential applications such as roof-tops, supermarkets and warehouses. The aim of the consultancy engagement is to strengthen the Solar Frontier brand and build a pan-European brand strategy in order to increase differentiation in a highly dynamic and competitive market. Qualitative market research in all B2B and B2C target groups will be conducted in order to generate customer insights.
The special nature of this long-term assignment lies in the tight combination of strategic consultancy and tactical implementation of branding and communications initiatives. DorkaBrandConsulting was asked to become an integral part of the marketing department in order to support Direct Mail campaigns, customer events, promotions, etc.
