Marekenstrategie: ausgewählte cases und arbeitsbeispiele
how to find the right path
We help develop the strategic platform and positioning to differentiate brands from competition and make them more visible.
- Brand Positioning
- Brand Architecture & Portfolio Structure
- Employer Branding
Purpose & corporate culture
how to leverage purpose & culture to drive business strategy
"Why do I come to work every day? What is the higher purpose of my work? How can purpose help drive business strategy?" Purpose & culture can be the answer to these questions.
"Purpose is the engine for long-term profitability."
(Larry Finck, CEO BlackRock)
corporate design & Naming
how to give strategy a face
We develop and modernize the visual identity of companies and products as well as find new brand names and slogans.
how to create visibility at all touchpoints
We develop campaigns and make brands visible at key on-/ offline touch-points: websites, image & product brochures, exhibitions, events, company presentations, videos, etc