selected cases: corporate design & naming

stute logistics

Development of a new corporate designs for a daughter company of Kuehne & Nagel.

Modernization of the old logo

A new claim highlights the passion for logistics

Modernized fleet design

New branding welcoming visitors at headquarter 

Refreshing look - new image brochure

New online presence

Never out of fashion: new look on business cards and letterhead

Keeping employees informed (internal magazine)

Brand book to explain the new brand 


A new Corporate Design for a traditional transportation company

New poster campaign: sometimes it can be fun to wait (while enjoying high speed internet service)

New slogan: we give our best for your daily connection ("Meine tägliche Verbindung")

Campaign that highlights interesting sightseeing locations

Train schedules and services appear in a new and fresh design

Still important even in a digital age: letterheads, press releases, etc.

New design, new services

schott duran

An iconic global glass brand is relaunched after a spin-off (project in in cooperation with FabianBrandDirection)

The new logo underpins the precision-made glass manufacturing process

Reduced and clean look for the new image brochure

Employees become a key part of external communication

SCHOTT Duran can be found in almost every household

An amazing and ongoing success story starting in 1887 

Ads in trade magazines communicate the rebranding ("SCHOTT Duran becomes Duran Group")

name and claim development

A new brand name for the management consultancy of international law firm Bird & Bird.

A new claim emphasizes the employer brand of a global pharmaceutical company.

"Magic of precision" - a new claim that underpins the precision-made glass manufacturing process.

Development of a new claim for a daughter company of Kuehne & Nagel.

New slogan for a transportation company: we give our best for your daily connection ("Meine tägliche Verbindung").

New descriptive claim for Hochtief Concessions to emphasize the core of the business.

cases: "Brand Strategy"

cases: "purpose"

cases: "brand communication"