our services

Branding: blending Strategy & creativity

We develop and modernize brands to help drive their business strategy and differentiate them from competition.

we help with key branding topics:

  • Implementating  business strategy - e.g. through vision and values 
  • Developing a company's "purpose" as strategic tool for business strategy 
  • Fostering corporate culture and supporting cultural change
  • Structuring product and brand portfolios (brand architecture) 
  • Developing a new visual identity (Corporate Design)
  • Re-Positioning products and companies 
  • Developing internal & external  communication touch-points  (brand campaigns, websites, brochures, exhibitions (virtual & personal), townhall meetings, workshops, etc.)
  • Developing new business models and sales channels 
  • Consulting on mergers & acquisitions, carve-outs and spin-offs

we specialize on 4 areas of expertise:

brand strategy

how to find the right path

We help develop the strategic platform and positioning to differentiate brands from competition and make them more visible. 

  • Brand Positioning
  • Brand Architecture & Portfolio Structure
  • Employer Branding

selected cases 


Development of brand architecture and structuring of portfolio.


Development of a strong and inspiring employer brand.


A new vision for an iconic brand.


Restructuring of a global brand portfolio.

schott ag

New brand strategy for a global premium glass manufacturer. 


Purpose & corporate culture 

how to leverage purpose & culture to drive business strategy

"Why do I come to work every day? What is the higher purpose of my work? How can purpose help drive business strategy?" Purpose & culture can be the answer to these questions.

"Purpose is the engine for  long-term profitability." 
(Larry Finck, CEO  BlackRock)

selected cases 

helm ag

A new "Purpose“ to drive business strategy and cultural change.


Development of vision and values for a global pharmaceutical company.

reimer Lawyers

Development of a new "Purpose" for a leading law firm.

corporate design & Naming

how to give strategy a face 

We develop and modernize the visual identity of companies and products. In addition, we find new brand names and slogans. 

selected cases

stute logistics

Development of a new corporate designs for a daughter company of Kuehne & Nagel.


 Development of a new corporate designs for a transportation company. 

schott duran

An iconic global glass brand is relaunched after a spin-off. 


A new brand name for the management consultancy of international law firm Bird & Bird is created.


A new claim emphasizes the employer brand of a global pharmaceutical company.

brand communication

how to create visibility at all touchpoints 

We develop campaigns and make brands visible at key on-/ offline touch-points: websites, image & product brochures, exhibitions, events, company presentations, videos, etc.

selected cases


Developing an authentic image campaign centered around employees.

helm ag

Communicating the new "Purpose" internally and externally.


Launching a new employer brand campaign.