we help with key branding topics:
- Implementating business strategy - e.g. through vision and values
- Developing a company's "purpose" as strategic tool for business strategy
- Fostering corporate culture and supporting cultural change
- Structuring product and brand portfolios (brand architecture)
- Developing a new visual identity (Corporate Design)
- Re-Positioning products and companies
- Developing internal & external communication touch-points (brand campaigns, websites, brochures, exhibitions (virtual & personal), townhall meetings, workshops, etc.)
- Developing new business models and sales channels
- Consulting on mergers & acquisitions, carve-outs and spin-offs
we specialize on 4 areas of expertise:
how to find the right path
We help develop the strategic platform and positioning to differentiate brands from competition and make them more visible.
- Brand Positioning
- Brand Architecture & Portfolio Structure
- Employer Branding
Development of brand architecture and structuring of portfolio.
Development of a strong and inspiring employer brand.
A new vision for an iconic brand.
Restructuring of a global brand portfolio.
New brand strategy for a global premium glass manufacturer.
Purpose & corporate culture
how to leverage purpose & culture to drive business strategy
"Why do I come to work every day? What is the higher purpose of my work? How can purpose help drive business strategy?" Purpose & culture can be the answer to these questions.
"Purpose is the engine for long-term profitability."
(Larry Finck, CEO BlackRock)
corporate design & Naming
how to give strategy a face
We develop and modernize the visual identity of companies and products. In addition, we find new brand names and slogans.
Development of a new corporate designs for a daughter company of Kuehne & Nagel.
Development of a new corporate designs for a transportation company.
An iconic global glass brand is relaunched after a spin-off.
A new brand name for the management consultancy of international law firm Bird & Bird is created.
A new claim emphasizes the employer brand of a global pharmaceutical company.
how to create visibility at all touchpoints
We develop campaigns and make brands visible at key on-/ offline touch-points: websites, image & product brochures, exhibitions, events, company presentations, videos, etc.