Our services

Branding: blending strategy & creativity

We develop and modernize brands to help drive their business strategy and differentiate them from competition.

We help with key branding topics:

  • Implementating  business strategy - e.g. through vision and values 
  • Developing a company's "purpose" as strategic tool for business strategy 
  • Fostering corporate culture and supporting cultural change
  • Structuring product and brand portfolios (brand architecture) 
  • Developing a new visual identity (Corporate Design)
  • Re-Positioning products and companies 
  • Developing internal & external  communication touch-points  (brand campaigns, websites, brochures, exhibitions (virtual & personal), townhall meetings, workshops, etc.)
  • Developing new business models and sales channels 
  • Consulting on mergers & acquisitions, carve-outs and spin-offs

We specialize on 4 areas of expertise:

Brand strategy

How to find the right path

We help develop the strategic platform and positioning to differentiate brands from competition and make them more visible. 

  • Brand Positioning
  • Brand Architecture & Portfolio Structure
  • Employer Branding

Selected cases 

Airbus

Development of brand architecture and structuring of portfolio.

Sandoz

Development of a strong and inspiring employer brand.

tesa

A new vision for an iconic brand.

Sandoz

Restructuring of a global brand portfolio.

Schott AG

New brand strategy for a global premium glass manufacturer. 

 

Purpose & corporate culture 

How to leverage purpose & culture to drive business strategy

"Why do I come to work every day? What is the higher purpose of my work? How can purpose help drive business strategy?" Purpose & culture can be the answer to these questions.

"Purpose is the engine for  long-term profitability." 
(Larry Finck, CEO  BlackRock)

Selected cases 

HELM AG

A new "Purpose“ to drive business strategy and cultural change.

Sandoz

Development of vision and values for a global pharmaceutical company.

Reimer lawyers

Development of a new "Purpose" for a leading law firm.

Corporate design & Naming

How to give strategy a face 

We develop and modernize the visual identity of companies and products. In addition, we find new brand names and slogans. 

Selected cases

Stute logistics

Development of a new corporate designs for a daughter company of Kuehne & Nagel.

AKN

 Development of a new corporate designs for a transportation company. 

Schott Duran

An iconic global glass brand is relaunched after a spin-off. 

OXYGY

A new brand name for the management consultancy of international law firm Bird & Bird is created.

Sandoz

A new claim emphasizes the employer brand of a global pharmaceutical company.

Brand communication

How to create visibility at all touchpoints 

We develop campaigns and make brands visible at key on-/ offline touch-points: websites, image & product brochures, exhibitions, events, company presentations, videos, etc.

Selected cases

Sandoz

Developing an authentic image campaign centered around employees.

HELM AG

Communicating the new "Purpose" internally and externally.

Sandoz

Launching a new employer brand campaign.