We help with key branding topics:
- Implementating business strategy - e.g. through vision and values
- Developing a company's "purpose" as strategic tool for business strategy
- Fostering corporate culture and supporting cultural change
- Structuring product and brand portfolios (brand architecture)
- Developing a new visual identity (Corporate Design)
- Re-Positioning products and companies
- Developing internal & external communication touch-points (brand campaigns, websites, brochures, exhibitions (virtual & personal), townhall meetings, workshops, etc.)
- Developing new business models and sales channels
- Consulting on mergers & acquisitions, carve-outs and spin-offs
We specialize on 4 areas of expertise:
Brand strategy
How to find the right path
We help develop the strategic platform and positioning to differentiate brands from competition and make them more visible.
- Brand Positioning
- Brand Architecture & Portfolio Structure
- Employer Branding
Selected cases
Purpose & corporate culture
How to leverage purpose & culture to drive business strategy
"Why do I come to work every day? What is the higher purpose of my work? How can purpose help drive business strategy?" Purpose & culture can be the answer to these questions.
"Purpose is the engine for long-term profitability."
(Larry Finck, CEO BlackRock)
Corporate design & Naming
How to give strategy a face
We develop and modernize the visual identity of companies and products. In addition, we find new brand names and slogans.
Selected cases
OXYGY
A new brand name for the management consultancy of international law firm Bird & Bird is created.
Brand communication
How to create visibility at all touchpoints
We develop campaigns and make brands visible at key on-/ offline touch-points: websites, image & product brochures, exhibitions, events, company presentations, videos, etc.
